Daniel Medrano
User Experience Research & Design
threaded
About The Project
Threaded is an athletic apparel company looking to implement a new look to its brand. Taking this position, they decided they wanted to revamp their presence on the internet with a new website design and logo. With a selection of casual, rugged, and low impact activewear they wanted their website to hold up against some of the leading competitors with maintaining a sense of individuality for both the company and customers.
The Challenge
The challenge on this project mainly was gathering the ideas that the client wanted to present; the general concept was to have everything clickable and bring the customer to the new season collection while also making the site clean and easy to navigate. Below you can see the breakdown of each element's reasoning and placements, mapping out the process taken on the project.
Fisrt Steps
sleek and clean new logo and navigation bar
Hero image to capture the visitor's interest.
the call to action button, allowing the visitor to just straight in
clickable selection tool taking the visitor straight to the new line for the season
promotional code to entice the visitor to make a same-day purchase
Guest Designer Expose
new logo watermark
seasonal collections categorized
The Conclusion
Threaded partners were very energetic about the first iterations of the site design, which then became compiled into the below framework which became the season baseline to follow for digital marketing campaigns. This project come with its challenges but thought me more about working with a theoretical but yet finite idea and bringing it to fruition. I was very excited to work on this and hope to wok on a similar project soon.