Daniel Medrano
User Experience Research & Design
The White Rabbit Cafe
a case study
About The Client
The White Rabbit is a small, quirky, and vegan Cafe' focusing on clean and healthy habits. The owners are a couple of young entrepreneurs who love clean and simple lines.
the challenge
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The Clients desire to emphasize something using a rabbit for the logo and use it in a promotional campaign to attract new customers using fun and creative methods.
One method mentioned during our initial questioning of some ideas they would like to try was not using the cafe's actual name too frequently in any promotional material. Instead, the client would like to create an experience unique for their customers while generating new traffic and a particular shroud of mysteriousness.
​
The Clients desire to emphasize something using a rabbit for the logo and use it in a promotional campaign to attract new customers using fun and creative methods.
One method mentioned during our initial questioning of some ideas they would like to try was not using the cafe's actual name too frequently in any promotional material. Instead, the client would like to create an experience unique for their customers while generating new traffic and a particular shroud of mysteriousness.
​
The Clients desire to emphasize something using a rabbit for the logo and use it in a promotional campaign to attract new customers using fun and creative methods.
One method mentioned during our initial questioning of some ideas they would like to try was not using the cafe's actual name too frequently in any promotional material. Instead, the client would like to create an experience unique for their customers while generating new traffic and a particular shroud of mysteriousness.
the audience
Through in-person guerilla surveying and customer feedback cards, we determined there were two primary types of people who regularly visited the Cafe.
Creative Types
(musicians, photographers, YouTubers)
Ages: 21-34
Young Professionals
(project managers, organizers, entrepreneurs)
Ages: 25-35
The Approach
We decided to take a scavenger hunt approach to this promotion campaign. To do so, we designed a clean yet striking logo of a white rabbit; we did this two ways, one sitting in the coffee cup, this was to indicate what kind of business this image was for.
Placed the logo in signage and posters and scattered them around the surrounding blocks and social media.
If you snapped a picture or looked closely, you would see how to get to the cafe. This was a way to have a little fun and interactivity. Those who present a picture of the new logo spotted out and around earned a discount on their purchase
The Work
I designed a bold and clean emblem that can be scaled to be seen and recognized at any size, small or large.
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The design also worked well when applied to different types of apparel.
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the Conclusion
This project had many moments of stress as well as excitement. It was an experience that helped me humble myself and understand how to manage injunctions and the unforeseen circumstances in the timeline. In the end, the clients really enjoyed the approach and were satisfied with the outcomes of the project as a whole.